About Us

Family Over Everything

It started with a handwritten note from my son Anthony during one of the hardest times in my life. Three simple words that changed everything: Family Over Everything.

Those words became our family motto. My three sons—Anthony, Rocco, and Carlo—and I got matching tattoos to honor it. It's a reminder that no matter what life throws at us, we have each other. And that belief has carried me through every challenge, every setback, and every triumph in building this boutique.

How It All Started

Eighteenyears ago, I was a young mom with a dream and not much else. I scraped together my savings, borrowed money from my brother, and opened Addiction Boutique. I didn't have a business degree or a safety net—just passion, determination, and an eye for beautiful things.

The early years weren't easy. I went through a divorce, faced adversity that could have broken me, and had moments where I wasn't sure I'd make it. But I kept going—for my sons, for myself, and for the community that believed in me.

Eventually, I moved the boutique to the Promenade and rebranded as Alicia DiMichele Boutique. It was a fresh start and a chance to build something that truly reflected who I am and what I stand for.

What Makes Us Different

I only carry what I personally love. If I wouldn't wear it or give it as a gift, it doesn't make it into the boutique. Every piece is hand-selected because I want you to feel as excited about it as I do.

But more than that, this boutique is built on kindness. My goal isn't just to make a sale—it's to make your day. Whether you're shopping for yourself, finding the perfect gift, or just browsing, I want you to feel welcomed, valued, and inspired.

We're also deeply rooted in our community. We host events, build personal connections, and treat every customer like family. Because at the end of the day, that's what this is all about.

Today

Alicia DiMichele Boutique is more than a store—it's a reflection of my journey, my values, and my love for beautiful things. We offer premium apparel, accessories, gifts, and home decor that bring joy and style to your life.

Thank you for being part of this story. When you shop with us, you're supporting a dream that started with a young mom, three incredible sons, and a belief that family—and kindness—come first.

Family Over Everything.